![]() ![]() So, this new watch is using the base of the Chronomaster Aviator Sea Diver. But in a world where mechanical watches are as essential as they are absurd, there’s nothing wrong in making them even more absurd… And thus completely relevant. Well, a rather surreal reality, if you ask me. Take the classic Nivada Grenchen Chronomaster Aviator Sea Diver ( which we reviewed here), brainstorm for hours over an endless WhatsApp thread, and give the watch to the brilliantly weird mind of Romaric André, a.k.a Seconde/Seconde, to finalise the idea and make it a reality. ![]() And this is the starting point for an idea… Which has been materialized by the one and only rule-breaker Seconde/Seconde, in the name of the Nivada Chaosmaster (of course…)Īll in all, the deal is simple. And if the discussion turned around watches, it also brought to the table the fact that the world is somewhat stranger lately. Confusion is the master word here, and it all goes back to a meeting between Andrew McUtchen, founder of T+T and Guillaume Laidet, CEO of Nivada Grenchen. The rest is history, as they say.Alright, it’s not because our friends of Time+Tide come from Australia that this watch is upside down (well, in fact, they do live upside down, according to some beliefs… anyway…) No, there’s another reason behind this very, very confusing watch. The Antarctic Spider came like that from an Instagram post of a collector that we regrammed, and then the DMs exploded. Sometimes, it also comes from the community itself, and our dedicated fans discover real barn finds. When we feel that the interest is there and that the community is excited, we launch. “We decide by teasing and sharing with the community on our Instagram. Really, it’s a brand managed by watch collectors for watch collectors.”Ī brand like yours must have unique challenges, too - how do you decide which models to focus on, and which historical designs to honor? What really makes the brand special, though, is that we were reborn thanks to this community and all their feedback. We’re committed to Swiss-made watches at a reasonable price. “Obviously, we respect the classic designs and the patrimony, as well as the core identity of robust, wearable watches. There’s certainly plenty of legitimate history for you to explore in your current catalog, but what changes are you making to the brand? A year later, another diving timepiece was introduced under the Depthmaster model - a dive watch that could withstand a pressure of 100 ATM or 1,000 meters.” It was the first dive watch with a depth gauge or bathymeter. They followed up in 1964 with another breakthrough timepiece - this time, a diver’s watch called Depthomatic. Then, in 1963, the company launched the Chronomaster Aviator Sea Diver, a chronograph waterproof up to 200 meters. Navy’s Operation Deep Freeze I during their expedition to the South Pole from 1955 to 1956. This watch was worn by the members of the U.S. This led to their first waterproof automatic, the Antarctic, made in 1950. In 1930, Nivada Grenchen was one of the first companies to manufacture automatic watches. “Isn’t it obvious? The watches are cool, but more than that, the brand has quite an important legacy. What drew you to Nivada - what made it special ‘back in the day’? We spoke to Guillaume about what drew him to Nivada, and how they’ve put a 21st-century twist on the storied name. This rising tide of interest was enough for two fans of the brand, Remi Chabrat and Guillaume Laidet, to take an interest and bring the dormant name back into the public consciousness. ![]()
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